Tantan: Indians are swiping close to China’s favourite app that is dating

The application has been able to increase through India’s crowded internet dating market without hefty marketing.

Us dating apps are making a splash in Asia, but A chinese brand name working mostly beneath the radar is near at their heels.

China’s favourite dating application is now the fifth-most popular in India by blended month-to-month active users on iOS and Android os phones, in accordance with the analytics company App Annie.

In-may 2018, Tantan didn’t function among the list of top ten, but zoomed to your 4th position by July. This has since slid one spot after the launch of American application Bumble in data from App Annie shows december.

Pronounced tan-tan as in “sun tan, ” Tantan translates in Mandarin to “talk”. Launched in 2014, the application bears a top resemblance to US’s Tinder, and ended up being obtained because of the Chinese social networking Momo in February 2018. Tantan has over 90 million users that are registered Asia.

The Indian dream. Nonetheless, their run in Asia is definately not smooth.

Continue reading