By Su Qin, PhD prospect, Department of Management, CUHK Company Class
Coffee Suits Bagel
Created in bay area, Coffee Meets Bagel is just a internet dating agency which supplies solutions all around the globe, including Hong Kong. The organization were only available in 2012, but has exploded quickly over the past four 12 months through supplying differentiated services that are dating both women and men. Ms Dawoon Kang, its Chief Operations Officer and Head of advertising credits the company success that is’s just how they place their services and tailor it to accommodate clients.
Popularity of Coffee Meets Bagel
Usually, the positioning of a service that is dating might be differentiated in 2 proportions: the objective of the solution (i.e., activity or relationship) in addition to friction (in other terms., the solution charge). The 2 proportions: function and solution charge divide the market into four groups: (1) activity – low friction; (2) entertainment – high friction; (3) relationship – low friction; (4) relationship – high friction.
In united states of america, the placement of all internet dating companies concentrates mainly regarding the “entertainment – low friction” plus the “relationship – high friction” category. It is because among the traits of internet dating services is participants voluntarily offer their information that is personal to website become matched with suitable people, and there’s no guarantee associated with the authenticity of data provided. Continue reading