MEETIC, the European NВ°1 in on line dating, announces the signing of an understanding having a view to acquiring DatingDirect, great britain’s biggest site that is dating.
MEETIC, the European frontrunner in online dating sites, today announces the signing of an understanding by having a view to acquiring DatingDirect, the historic leader in internet dating in the uk. This operation must be finalised during January 2007, when the conditions that are remaining happen lifted.
Using this purchase, the Group will acquire a prominent position regarding the final staying major European market upon which it had been perhaps not yet current, hence learning to be a frontrunner in most among these countries in europe.
Created in 1999, the DatingDirect (http://www.datingdirect.com) site has 4.5 million people (3.5 million of that are when you look at the UK). With 1.652 million distinctive Visitors (supply: Comscore – November 2006), this is the dating that is online in the UK, with three times more visitors than match.com its nearest US rival.
DatingDirect recorded predicted 2006 return of ВЈ11 million.
Inside datingmentor.org/arablounge-review the framework regarding the contract finalized with DatingDirect, Meetic has additionally finalized an understanding with respect to the purchase, through the exact same investors, of this Chemistry business that organises live dating-related singles activities in britain.
Marc Simoncini, MEETIC’s CEO and creator, claims: “Using The uk demonstrably offered as an integral nation concerning the carrying away from our strategy of strengthening our European leadership, the purchase of DatingDirect will henceforth allow us to try out an important part regarding the Uk market, probably the most high priced on the planet in regards to news buying, without the need to introduce an important advertising campaign to impose a fresh brand.”
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