Lumen CMO strives to really make the brand name synonymous with anti-ageism

Latest TVC campaign in Australia is a typical example of the dating application’s way of showcasing the present day reality to be over 50

Gaining brand name synonymity with anti-ageism could be the big aspiration for co-founder and CMO of Lumen, a fresh relationship software for the over market that is 50s.

UK-based Lumen is the brainchild of previous relationship blogger and journalist, Charly Lester, and French business partner, Antoine Argouges, and it is a reaction from what the set consider to become a dearth of suitable dating internet site and apps for the over 50s space. Continue reading